Blog Post

How to Market Your Rental Listing

Apr 01, 2019
With a busy season ahead as many families prefer to move during summer once schools out, April is the perfect month to share some of the FAQ we receive from new investors asking about the home rental marketing process.

How do you find home rental tenants?
Through modern and traditional marketing techniques. Automated property listings post vacancies to hundreds of sites including Zillow, Trulia and Rentals.com ensuring the maximum exposure for your listing. By 2022, it’s expected that 81% of the U.S. population will use a smartphone and the number of mobile-only internet users will increase by 12%—that’s why we invest in mobile-friendly online technologies for you and your residents.

How do you manage a rental property, exactly?
We manage the day-to-day operations of home rental—this includes:
  • Tenant Application and Approval Process
  • Rental Price Market Research
  • Collecting Rent
  • Late Rent Notices
  • Repair Oversight
  • Early Lease Terminations
  • Monthly Accounting
  • 24-Hour Emergency Line
  • Insufficient Funds Payments
  • Routine Maintenance
  • Unauthorized Pets
  • All Charges Verified
  • Regular Inspections
  • Evictions
  • Neighbor/HOA Complaints
How do you protect my investment?
Through competitive rental pricing recommendations, home inspections and repairs. We research local market rental prices of similar properties and offer data-based listing price recommendations to maximize your profits while remaining competitive year after year. Home inspections take place before signing any contract, this includes: before you sign with us, before a tenant moves in, after a tenant leaves, as well as quarterly inspections, or as needed. We assess damage, preventable maintenance, plumbing, electrical, overall status and more. Expect detailed reports with photographs of each room in the property. For repairs, a highly-skilled in-house maintenance technician handles your quick repairs at discounted prices. Through strong vendor relationships, we’re able to offer highly competitive rates on maintenance issues that require outsourcing to a specialist. We offer real-time updates throughout the repair.

When do I get paid? How much commission do you keep?
We provide monthly financial reporting. Bookkeeping staff will provide you with month-end statements for your rental income and expenses. Year-end 1099’s and an annual statement will also be provided. Rent proceeds are processed by the 10th of the month. Proceeds are either directly deposited in your account or mailed to you each month. Our fees are fair and competitive, you receive 85-90% of the profits each month (subject to maintenance and repair fees). Please use the information provided on this website to contact us for more information.


Gulf Coast Management Group provides property management services to Naples, Marco Island, Estero, Bonita Springs and Fort Myers, Florida. If you’re expanding your business or would like to start investing in real estate, GCMG can guide you through our owner’s program, call us today at 239-325-4300

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By Joe Oster 28 Jul, 2020
We could all use a little good news every now and then, especially in times like these. Lucky for you, we have some! Travel restrictions haven’t slowed down buyers and vacationers from Southwest Florida nearly as much as experts initially anticipated. Collier County has seen a significant uptick in property sales this month. In fact, sales within the first two weeks of July surpassed the entire month of June and May. The market is now the hottest it has been all year and, combined with a mix of falling home prices, low rates and an abundance of gorgeous summer weather, now is the time for you to invest in your future in Naples. Mortgage rates are holding steady at a ridiculously low rate of 3%. This is good news for both investors and property owners who are looking to expand their share in the market. The great news is, here at Gulf Coast Realty and Property Management, we know the market in Southwest Florida better than anyone else. Let us help you navigate through the waters, from purchasing a rental home to managing your properties. So, what are you waiting for? Contact us today for a complimentary consultation at 239-325-4300.
By Joe Oster 02 Jul, 2020
In the midst of a pandemic, rental home owners (and their tenants!) are now faced with new questions every day. Questions they, nor renters, ever thought they would ponder in their lifetime. Questions such as: If beaches close, does everyone lose beach access? If vacation rentals are banned in the state of Florida, will I be able to financially outlast the closure? Is the population low enough to allow for easy social distancing? How well is the area setup to provide Coronavirus Support? If I’m temporarily out of a job, will I be able to afford rent? If I lose my job, are there new employment opportunities in the immediate area? Are running trails and sidewalks safe enough to allow for outdoor, active social distancing? If you’ve thought about these questions, then we have some good news for you. According to WalletHub, Naples is ranked #1 when compared against 191 beach towns across the United States. Our Southwest Florida town even outranked Hawaii’s shores! These rankings were based on affordability, weather, safety, economy, education & health and quality of life during COVID-19. No other community beats Naples, which isn’t too surprising once you think about it. With features like affordable home purchasing, rental prices, good weather, walkability, lower unemployment rates, Coronavirus support and a wide variety of activities while social distancing — it almost seems like Naples was built for times like these. Choose the best beach town in the U.S. to live and rent. Contact us today for a complimentary consultation at 239-325-4300 Resources: https://wallethub.com/edu/best-beach-towns-to-live-in/36567/
By Joe Oster 01 Jun, 2020
2020 is shocking real estate predictions across the globe. A once highly regarded real estate investment opportunity, vacation rentals are now projected to experience a $7.1 million dollar revenue loss this year, with over 25% of the users dropping out of the market. Not to mention, those users are not projected to return to 2019 numbers until 2024. Naples is predominately a 55+ community, which is also the age demographic that is the most concerned about their risk levels and the least likely to travel at the moment. Your vacation rentals in Naples may be more impacted than your vacation rentals in Fort Myers Beach. Times are tough for those who have multiple mortgages on personal and vacation rental properties. You are not alone in feeling the pinch with vacation rental bans and consumer uncertainty about travel. While travel isn't fully gone, it has stunted due to health and safety concerns and regulations. The drive market demand for local travel accommodations is anticipated to increase, however, the fact remains that you're not penetrating the same global audience as you did prior to COVID-19. Competition will increase in an already highly competitive market. Here are two options if you’re in a bind: 1) Sell the Vacation Rental The housing market is still a viable option. In Naples, the sale $ per square foot is up by .51% from last year. Sure, the mortgage process has changed and lenders are tightening their standards. However, with the right buyer, you may be able to step out of the vacation rental industry fairly smoothly. 2) Switch it to an Annual Rental The perk of tightening lender requirements means that some property owners will not be eligible for a mortgage, requiring that they rent. Southwest Florida remains one of the fastest growing areas in the United States, which means an annual rental may be a more reliable source of income at this time. Also, it may lead to a higher demand as we continue to feel the economic impacts from COVID-19. We're here for you every step of the way, from buying an investment property to selling and renting. Call us for a complimentary consultation, 239-325-4300. Resources: Statistica
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